The Idea Lab

Need inspiration for a post? We got your back. Below is a list of ideas that you can create content on.

Here Are Some Ideas

Real Estate Topics

Discuss how interest rates effect the purchase and sale of a home.

Discuss the pros and cons of both. When should someone rent? When should they buy? What is the expense difference? What is the credit needed to buy? Should they rent to own?

Single Agency

Explain the difference in representation and how single agency can impact negotiations and help to get a better deal for your client.

Why You Should Never Sell Your House

Discuss how solid of an investment real estate is when held long term and why they should keep and rent it out if they can. The only time it makes sense to sell is they financially have to or they have a better use for the money.

Real Estate Investing

Discuss how to invest in real estate. What to look for, what to watch out for, what's a good return? etc.

The Home Buying Process

Walk people through the entire process. The good, the bad and the ugly. What they can expect, what is the timeline, etc. This could be an entire series of posts that you do every week.

Why Do Inspections Matter

Why are inspections important, what they can help resolve if you are buying or selling. What should you be worried about on the report?

Home Maintenance Tips

Give home hacks, home improvement ideas, important things to do as a home owner or a list of things that you should be considering as potential costs if you are looking to buy.

Home Design Tips

Whats trending, what adds value what doesn't. Are there colors or designs that are more popular than others? etc.

A Home Warranty, Is it needed?

How much do they cost? Are they worth it? Should you offer one as a seller? As a buyer should you demand it?

Credit- How it works and how to improve

How credit impacts buying and renting. How to improve it. Explain what changes it up or down.

Property Taxes- How do they work?

How do property taxes work? How are they calculated? How do they impact what you can afford to buy? What to look out for etc.

Down payments- how much do you need to put down?

How much money is needed to buy a house? What programs are out there? Who to call? What to ask? What programs are out there to assist?

How much money is due at closing?

Beyond the down payment, how much money is due at closing? Are there programs to assist? Etc.

What does a title company do?

How does a title company get involved? What do they do? How much do they cost? What are the differences?

Community Topics

Education

Interview local school principals, teachers and coaches. This way the local community and potential clients get to learn and hear from them.

Food

Where are the best places to eat? What are the best palces to take kids? Best vegan, best stake houses etc. Interview the local restaurant owners and find out why the chose your town.

Entertainment

What is there to do in your community. Show the events, hangouts, night life, and everything entertaining about your community.

Family

What are the best family friendly attractions and places to go in your community?

Neighborhood News

Give a weekly run down of what is going on in your community, news, reports, home sales etc.

Local Businesses

Interview local business owners and put their business in the spotlight.

Attractions

What big attractions do you have that others would want to move here for? Amusement parks, pro sports etc

Community features

Explore all of the free community amenities like pools, parks, nature trails etc.

Open House Tours

Go tour open houses on the weekends in your community and highlight them. It shows how active you are and that you know everything going on in real estate in your area.

Staycation ideas

The best vacation spots locally to you that people need to check out.

Niche Topics

Hobbies

Use your hobbies to relate and communicate and build your tribe. From cooking, to gardening, to hunting, to sports teams etc. they all have a community of people who you can build a relationship with.

Renters

Create content specifically for renters that brings them value and how you can help them.

Sellers

Create content specifically for sellers and bring them value.

Buyers

Create content for potential home buyers and what they need to look out for.

FSBO's

Bring value to for sale by owners and get them to engage with you through content.

First time home buyers

Give first time home buyers advice and steps to follow.

Sports

It could be your kids sports or pro sports. Create content that will engage with those communities and build your tribe.

Expireds

Create content around why listings expire and how small tweaks are often all that's needed to get the home sold.

International

Create content that will speak to your international tribe.

Personal

Document your journey. Maybe it's you taking people on your journey of learning real estate and trying to get your first transaction or it could be how your going about doubling your business. Just tell your story.

The Idea Lab

Here Are Some Ideas

Real Estate Topics

Community Topics

Niche Topics

What do you say? Follow these sample videos:

Here are some examples

Real Estate Content

Community Content

Niche Content